As a result, you attract the attention of the customer and the need for the product or service is increasingly stimulated. We can respond very nicely to this by, for example, using the Google Display network. For a travel agency that specializes in travel for senior citizens, we can apply the following ideas to create awareness: Create a good set of banners that convey the feeling of a journey. Check which websites the target group spends a lot of time on and target the banners on these websites. For the elderly, this could be, for example: plusonline, 50plusser,pensionweblog etc.

Use interest categories and combine them with each other to create the most relevant target group such as: travel fans and retirement planning. Collect demographic the phone number list same style data from the customer so that you can use it in targeting options. Test multiple types of banners with different messages. segments and personas to see what works best for a particular audience. 2. Orientation When attention has been drawn and the visitor has become interested in your product or service, in many cases they will not immediately make a purchase. They enter the exploratory phase where there will be doubts and also a look around at other companies, whether it might be more favorable to make the purchase there.

Of course you want to keep the attention of these visitors as much as possible and remove as many doubts as possible. For the travel agency for the elderly we talked about earlier, we can do this in the following way: Use remarketing banners within the Google Display network and Facebook advertising for visitors who have shown a certain behavior on the website, such as viewing more than 3 pages. Target visitors who have viewed a certain category such as “city trips for the elderly” on the website with a customized message so that it is as relevant as possible to the need. Include as much persuasion as possible in the banners such as mentioning the UPSs.